The History of Stephen Allen Menswear: 60 Years of Premium Menswear

When Stephen Allen Menswear first opened its doors on the High Street in Stourbridge back in 1966, the world of menswear looked very different. Flared trousers were on the horizon, the Beatles were at their peak, and finding genuinely well-made, premium clothing in the West Midlands meant knowing exactly where to go.

Sixty years on, we're still here — and still doing exactly that.

From the High Street to the World Wide Web

We've always believed in being where our customers are. That's why, in 1998, we became one of the first independent menswear retailers in the UK to launch online — on Freeserve, no less, back when dial-up was cutting edge and an "add to basket" button felt like science fiction.

That early commitment to digital retail wasn't just forward-thinking. It was a reflection of something we've always held true: great menswear should be accessible, not gatekept.

The Brands We Believe In

Over six decades, we've been selective. We don't stock everything — we stock the right things. Every brand on our rails has earned its place through quality, fit, and longevity. Here's a look at the names we're proud to carry:

• Brook Taverner — British tailoring heritage at its finest. Their trousers and jackets are a staple for the man who wants to look sharp without trying too hard.
• Meyer — German precision meets everyday wearability. The Meyer M5 Stretch Denim is one of our best-sellers for good reason: it fits brilliantly and lasts.
• Brühl — Comfort-waist trousers that don't compromise on style. A revelation for anyone who's ever sacrificed fit for comfort.
• Farah — A classic British brand with a modern edge. Casual, confident, and consistently well-made.
• Eterna — Shirts crafted with exceptional attention to detail. The kind of shirt you reach for when it matters.
• Franco Ponti — Italian knitwear with real character. Soft, refined, and built to last a season or ten.
• Massoti — Understated Italian elegance. For the man who knows quality when he sees it.

What Hasn't Changed

The faces behind the counter have changed over the years. The stock has evolved. The website has had more than a few redesigns since 1998.

But some things remain constant at Stephen Allen Menswear:

• We only stock brands we genuinely believe in
• We offer honest, knowledgeable advice — not a sales pitch
• We treat every customer as an individual, not a transaction
• We're still at 49 High Street, Stourbridge, where we've always been

Here's to the Next 60

We're proud of where we've come from. But we're more excited about where we're going — continuing to bring the best in premium menswear to customers in Stourbridge and across the UK.

Whether you've been shopping with us since the Freeserve days or you've just discovered us, thank you. You're the reason we're still here.